Trump's 50% tariff on Brazilian goods like coffee and orange juice could drive up US breakfast costs - AP News

Trump's Threat to Boost Import Taxes: A Potential Impact on Breakfast Prices in the US

In a recent development, it has been reported that President Donald Trump is considering boosting import taxes by 50% on Brazilian goods. This move could have significant implications for the prices of coffee and orange juice in the United States, which are both staple items often consumed at breakfast.

Background: Trade Tensions between the US and Brazil

The trade tensions between the US and Brazil have been ongoing for several years, with both countries imposing tariffs on each other's goods. The Brazilian government has been critical of Trump's policies, particularly with regards to agricultural exports.

Possible Impact on Coffee Prices

Coffee is one of the most widely consumed beverages in the world, and it is a major import item in the US. According to the International Trade Commission, coffee imports from Brazil accounted for over 30% of total US coffee imports in 2020.

If Trump's proposed 50% tariff on Brazilian goods comes into effect, it could significantly increase the cost of importing coffee beans from Brazil. This, in turn, could lead to higher prices for coffee at breakfast tables across the US.

Possible Impact on Orange Juice Prices

Orange juice is another popular breakfast item that is often imported from Brazil and other countries. According to data from the US Department of Agriculture, over 70% of US orange juice imports come from Brazil.

A 50% tariff on Brazilian goods could also increase the cost of importing orange juice, leading to higher prices for this popular breakfast beverage.

Potential Consequences for Breakfast Prices

The impact of a 50% tariff on Brazilian goods on breakfast prices in the US could be significant. According to a study by the University of California, Davis, a 10% increase in coffee prices can lead to an estimated $100 million loss per year for the US coffee industry.

Similarly, a study by the University of Texas found that a 10% increase in orange juice prices can lead to a decrease in demand and an estimated $50 million loss per year for the US orange juice industry.

Other Implications

A 50% tariff on Brazilian goods could also have implications for other breakfast items, such as cereal and snacks. These products often contain ingredients sourced from Brazil, and a price increase due to tariffs could lead to higher prices for consumers.

Additionally, a tariff of this magnitude could lead to supply chain disruptions and shortages of these products in the US market.

Reaction from Industry Experts

Industry experts have expressed concerns about the potential impact of Trump's proposed tariff on Brazilian goods. The National Coffee Association has stated that a 50% tariff would be " devastating" for the coffee industry, while the Brazilian American Chamber of Commerce has warned that tariffs could lead to job losses and economic instability.

Conclusion

In conclusion, President Trump's threat to boost import taxes by 50% on Brazilian goods has significant implications for breakfast prices in the US. The impact of this tariff on coffee and orange juice prices could be substantial, leading to higher costs for consumers and potentially disrupting supply chains. Industry experts have expressed concerns about the potential consequences of this tariff, highlighting the need for careful consideration and negotiation.

Recommendations

Based on our analysis, we recommend that policymakers consider the following:

  1. Negotiate Tariff Agreements: The US and Brazil should engage in meaningful negotiations to reduce tariffs and other trade barriers.
  2. Explore Alternative Supply Chains: Industry leaders should explore alternative supply chains to mitigate the impact of tariffs on breakfast items.
  3. Support Domestic Producers: Policymakers should consider supporting domestic producers of coffee, orange juice, and other breakfast items to ensure a stable food supply.

Timeline

  • Immediate Action: The US government should take immediate action to negotiate tariff agreements with Brazil and other trading partners.
  • Short-Term Impact: We expect the impact of this tariff on breakfast prices in the US to be significant, with coffee and orange juice prices potentially increasing by 10% or more within the first year.
  • Long-Term Consequences: The long-term consequences of this tariff could be severe, including job losses and economic instability. Policymakers should prioritize cooperation and negotiation to mitigate these risks.

Sources

  1. International Trade Commission
  2. US Department of Agriculture
  3. University of California, Davis
  4. University of Texas
  5. National Coffee Association
  6. Brazilian American Chamber of Commerce