Here's what you need to know about ESPN's new streaming service and its deals with the NFL and WWE - AP News

Breaking News: ESPN+ Launch Date Revealed

After months of anticipation, the wait is almost over for sports fans eager to dive into a world of exclusive content, live events, and on-demand entertainment with ESPN's direct-to-consumer streaming service. On Wednesday, ESPN announced that its highly anticipated streaming platform will finally launch on August 21st.

What You Need to Know About ESPN+

For those who may be unfamiliar, ESPN+ is an extension of the beloved sports network, offering a vast array of content designed specifically for cord-cutters and sports enthusiasts looking to expand their viewing options. The service promises to provide a premium experience, with features such as:

  • Original Content: Exclusive series, films, and documentaries that will not be available on traditional ESPN channels.
  • Live Events: Access to a wide range of live events, including MLB, NHL, MLS, and UFC fights, as well as other sports and entertainment content.
  • On-Demand Library: A vast library of existing content, including classic episodes of popular shows like "SportsCenter" and "30 for 30."
  • Personalization: Users can create a customized watchlist to track their favorite teams, players, and events.

Why the August 21st Launch Date?

The decision to launch ESPN+ on August 21st was likely made after careful consideration of various factors. By waiting until mid-August, ESPN is positioning itself for maximum impact in a crowded summer season that typically sees an increase in sports viewership.

Key Partnerships and Integrations

ESPN+ has partnered with several major brands and organizations to enhance its offerings and expand its reach. Some notable collaborations include:

  • MLB: A multi-year agreement granting access to MLB games, exclusive interviews, and behind-the-scenes content.
  • NHL: An agreement providing fans with access to live NHL games, including Stanley Cup playoff coverage.
  • MLS: A partnership offering subscribers access to all MLS regular-season matches.

Competition in the Streaming Market

The launch of ESPN+ marks an increasingly crowded streaming market, where platforms like Sling TV, Hulu, and Disney+ have already established themselves as major players. To differentiate itself from competitors, ESPN is emphasizing its commitment to delivering high-quality content, including exclusive sports programming.

Technical Details and Pricing

While details on pricing are still scarce, ESPN has announced that the service will be available for $4.99 per month or $49.99 annually. Users can also opt for a discounted monthly rate of $6.99 if they subscribe to Disney+ and Hulu simultaneously.

Conclusion

The launch of ESPN+ on August 21st represents a significant milestone in the world of sports streaming. As fans eagerly await the service's arrival, it will be interesting to see how ESPN+ performs against its competitors and whether it can establish itself as a go-to destination for sports enthusiasts seeking exclusive content and live events.

Timeline: What to Expect

Here's a rough outline of what you can expect in the coming weeks and months:

  • July 2023: ESPN begins soft-launching its app and service with select users.
  • August 21st, 2023: Official launch date for ESPN+.
  • September 2023: ESPN+ expands its content offerings and partnerships, including potential additions to its library of original shows.

Key Takeaways

ESPN's direct-to-consumer streaming service will:

  • Launch on August 21st.
  • Offer exclusive sports content, live events, and on-demand entertainment.
  • Feature a user-friendly interface and personalized recommendations.
  • Expand its reach through key partnerships with major brands and organizations.

Stay tuned for more updates as the launch of ESPN+ approaches!